Robert Cialdini, a professor of psychology and marketing at Arizona State university, and a self-confessed sucker, explores, in Influence, why we all struggle to say no to people who offer to sell us junk we don't even want! This is a quick and thought provoking read that details techniques companies and charitable groups use to separate us from our money and offers explanations, scientific and otherwise, for why they are so damned good at it, even when we know their game. (4/5 Stars)
Tuesday, 15 March 2011
Influence by rRobert Cialdini
Robert Cialdini, a professor of psychology and marketing at Arizona State university, and a self-confessed sucker, explores, in Influence, why we all struggle to say no to people who offer to sell us junk we don't even want! This is a quick and thought provoking read that details techniques companies and charitable groups use to separate us from our money and offers explanations, scientific and otherwise, for why they are so damned good at it, even when we know their game. (4/5 Stars)
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