Why do we vote? Why do we vote for certain people? When we watch political ads, what are we really seeing? Do these ads sway elections? Why do some adds work and others do not? Drew Westen, a professor of psychology and psychiatry at Emery university, grapples with these questions and more in the Political Brain which argues that human beings are fundamentally manipulatable creatures, susceptible to a whole range of tricks that tug at our mental heartstrings. This fascinating read is both educational and entertaining, pointing out, in the spirit of Robert Cialdini, how we are played and how we can recognize it. This book succeeds as much for the reader trying to learn more about politics as it does for the politician trying to cultivate votes.(4/5 Stars)
Tuesday, 15 March 2011
The Political Brain by Drew Westen
Why do we vote? Why do we vote for certain people? When we watch political ads, what are we really seeing? Do these ads sway elections? Why do some adds work and others do not? Drew Westen, a professor of psychology and psychiatry at Emery university, grapples with these questions and more in the Political Brain which argues that human beings are fundamentally manipulatable creatures, susceptible to a whole range of tricks that tug at our mental heartstrings. This fascinating read is both educational and entertaining, pointing out, in the spirit of Robert Cialdini, how we are played and how we can recognize it. This book succeeds as much for the reader trying to learn more about politics as it does for the politician trying to cultivate votes.(4/5 Stars)
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